The Brand

Chrysler Corporation was established in Delaware on June 6, 1924 . Its founder Walter Percy Chrysler became Chairman of the Board and President. Also in 1924, the company introduced the Chrysler 70, which made Chrysler immensely popular. Its total sales made more than 32,000 units.

Chrysler was developing at a quick rate, especially after its expansion overseas and acquisition of Plymouth , Eagle, Dodge and – most obviously – the world-famous icon brand of impassable road fans, Jeep (Jeep Cherokee, Jeep Grand Cherokee and Jeep Wrangler). Production of Chrysler's minivans, the Dodge Caravan and Plymouth Voyager, began in November 1983. The minivans created a new market segment and changed the way American families traveled. The customers were quick to appreciate the minivan's main advantages, such as convenience, comfort, and capacity. Minivans became a universal and Chrysler's best-selling vehicle. More than a decade later, despite an onslaught of domestic and international minivan competition, Chrysler continues to dominate the US minivan market and has captured more than 20% of Europe 's minivan market.

A historic move in the global automotive industry took place in 1998: it was a merger of two industry leaders – Daimler Benz AG and Chrysler Corporation. Daimler Chrysler AG became the largest motorcar manufacturer globally, and Chrysler 300 М was the first vehicle incorporating both Daimler Benz AG and Chrysler Corporation technologies. This luxurious sedan car with a dynamic nature became widely popular with the customers for representation car class and was a good beginning for the newly established alliance.

Chrysler Jeep / Elita-5 Showroom

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