Spring/Summer 2010 Trends at Shopping MallDova Fashion Show

On 19 March Shopping MallDova held a Fashion Show where visitors could admire the new spring/summer 2010 collections by international brands represented at the mall. Famous brands like Mango, Celio, Aridon, Sisley, BSB, Ted Lapidus, Pennyblack, Vis-à-Vis, Promenade and Noble Gallery brought this season’s fashion trends on the catwalk.

The event that took place for the second time represents a new fashion show concept on the Moldovan market. The presented collections are already available at the mall shops.

The main model of each collection was presented on the catwalk by a Moldovan star. Thus, models shared the stage with: Livia Gîrdea, Vitalie Dani, Vera Terentiev, Nata Albot, Sunstroke Project singer Sergiu Yalovitskii, Irina Cojocaru, Pasha Parfeni, Natalia Gordienco, Karizma, Alexandru Manciu and Serghei Abalin.

The Fashion Show’s special guest was the young Moldovan designer Evghenii Hudorojcov who presented his “Diplomat” collection.
Valentina Radcenko was the art director of the event. Models’ hair styles and makeup were provided by the best stylists of Micuşa Stil Salon. The fashion show’s background music was specially prepared for the event by DJ Kirpich. The show hosts were Bogdan Dascăl and Alexandru Marcoci.

Shopping MallDova Fashion Show media partner was “Vip Magazin”.

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Mango is presenting its Spring-Summer 2010 collection named Pure Light, playing with two key elements: pureness and simplicity.  Mango’s new collection combines naturality and simplicity in its silhouettes, while experimenting with contrast and volume. The result takes us back to the years of the “new look”, to a Mediterranean trip where blues and greys are mixed with whites, natural tones and red accents.

To make pure lines richer, natural materials and textures or materials with a natural look are used. For example, lace, broderie anglaise, braids, raffia and ribbons provide a handcrafted touch which places it closer to sophistication and far from the rustic look.

Equally, the collection includes timeless pieces like the safari jacket, with a romantic touch, making it both functional and sexy, and introduces khaki as the base colour for the season.

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A young but dynamically developing French brand of men’s wear Celio, presents at the event 2 lines of clothes – Casual and Sport. Light coats and sport jackets will be handy in any situation. Celio offers an unexpected combination: jacket, slimline shirt and shorts. This season Celio presents shirts of classic colors combined with trend colors. For outdoor activity – polo t-shirts with interesting stripes and also a variety of t-shirts with expressive graphic prints.

The French brand Celio presents elegant, modern, innovational items of fashionable styles and high quality fabrics, and all at affordable prices.

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Aridon is a chain of multi-brand jeans wear stores exclusively representing collections from such world known brands as Motor, Mavi, LTB, Deploy, Future, Vigoss.

Aridon opened the season of new spring/summer 2010 collection with the slogan “Wherever you go, wherever you live... Jeans” – jeans follow you and bring colors into your life.  The spring/summer 2010 collection is full of dynamism and luster that we need so much both in our everyday life and in especial evenings and moments of our life. The casual line inspired by fresh tendencies of summer 2010 world fashion displays harmony and return to the past. Casual clothing with decorations, different details and moderate print reflects incorporation with nature and has warm summer and simple colors. Natural fabrics of aqua, leafage and soil colors give you comfort and summer ease.

The models of futuristic beauty of the 80’s acquired new life in fashionable, sexy and feminine lines of the summer season. Positions that reflect minimalism and steadfastness bring the sexuality and braveness of retro lines. Trend women’s models are made of smooth fabrics with spangles and beads and satisfy the taste of the daintiest women. In the summer season of 2010 you may often see silver, metal, violet tones, white, black and artificial colors.
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Natural fabrics like cotton and silk, lace, indie details and bohemian prints, romantic fringes, swarovski and draped jerseys are BSB’s most essential summer dressing.

Avant-garde prints on slashed t-shirts, camisoles, denim with revisited washes and applied metalwork, military shirts, hot pants and floaty printed tops are worn in all combinations for urban looks that flirt with modern femininity. 

Girls with a passion for fashion, dynamic and individual yet romantic and imaginative become the inspiration and muses of BSB’s summer collection

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Sisley presents for the 2010 spring-summer season, 3 basic collection themes: „Going East”, „Metropolitan Army” and „Sex Purity”.

The new collection presents popular and fashionable items, such as dungarees, Turkish trousers, light summer dresses, treated knitwear and crushed cotton t-shirts, combined with metal paillettes, embroideries and drapes. Such fabrics as natural and wet silk, mousseline, colored soft denim and suede, are used with warm soil colors and natural stone colors.

The „Metropility Army” theme presents vividly characteristic urban models: dungarees, two-side outerwear models, slim denim and a wide choice of shirts, metal details, unusual pockets, prints and graffiti in asphalt and cobalt colors, as well as the colors of city neon lamps, all express the city style.

With the „Sex Purity” theme, the designers tried to create the image of a modern and sexy girl, proceeding from the elegant style of past years, the image of a girl interested in uncommon fashion and a monochrome play of pastel shades combined with black.  The models are calm, creating a clear and sensual image – the image of a real Sisley girl. It is no more a rebel or an aggressively sexy woman but a stylish girl who values and understands true fashion.

„A Timeless Journey”, „City Shield” and „It Is Only Rock’n’Roll” are the collections creaded by Sisley for men. The main idea for the creation of the collections was the image of a modern young man fond of travelling light-handed. The slightly loose style once again outlines the wandering spirit. Things with history and style, practical and comfortable, shaped with technical details.
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Promenade is a multi-brand shop where the best 9 German brands for men and women are presented. Women’s brands: Apriori, Passport, Betty Barclay, Gerry Weber, Taifun offers high quality, refined, light modern clothing from Germany for modern women. Feminity and vivacity, elegancy and physicality – all these characterize the designs. The new collection is a play of silhouettes, colors and patterns full of imagination; it is freshness, feminity, easiness, individuality. Animal&jungle prints convey the spirit of journey and adventure, and the tones splendidly play on the half-transparent (cotton) silk. Leather details give you a feeling of safari and hot desert summer mood. The collections embody perfect taste and elegancy in combination with unchangeable quality.

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Change is what Pennyblack suggests in its spring-summer collection 2010. Still, high quality fabrics and modern and practical design continue to be the distinctive feature of the Italian brand that is part of the Max Mara Group.
The style is updated in line with trends, but without being enslaved by them. The 80’s sport glam style and masculine look are coming back in with new shapes: the upper part gains more volume, while the lower part is better fit. Dark colors like gray and anthracite are diluted with light blue, turquoise, white and coral.

Vive la France! The slogan brings back the French “easy chic” style a la Brigitte Bardot and marine inspiration. The hottest designs of the season are pleated dresses, safari look, silk overalls and sarouel pants. Also among the most popular are long shirts that go perfectly with tights or slim pants.
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Vis-à-Vis is a multi-brand shop where the best European brands of men and women’s clothes are presented.

For men Vis-à-Vis offers a collection of premium class spring outerwear of Eres. Jackets and cloaks are made of modern “smart” fabrics with the use of nanotechnologies. Casual style for men is presented by Lagerfield slim-fit suits, Zanelli jackets and unsurpassed by its quality German Meyer trousers. Men’s everyday outfit is supplemented by 100%-cotton wrinkle-resistant German slim-fit shirt Eterna.

For especially solemn occasions Vis-à-Vis offers silk and woolen suits. The leader of the collection is an exclusive wedding bridegroom suit by Morandi Bocci with cross-stitch and Swarovski crystals.

To women Vis-à-Vis offers several bright, absolutely different stylish trends of prestigious European brands: Yell cloak collection, clothes from Strenesse, Didier Parakian, Barbara Schwarzer, Cerruti, Kenzo & Fendi accessories.

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The shoes and accessories collection offered by Noble Gallery is marked by sensuality and elegance, pumps and purse being the most exclusive and precious women’s fashion accessories. The range of pumps and boots decorated with beads, spangles or combinations of leather and different fabrics reflect the tinges of the most up-to-date trends. The branded products of the Italian fashion houses - Calvin Klein, Les Copains, Allessandro dell’Aqua, John Richmond, Byblos, Vicini, Rodolfo Zengarini - all brought from Italy, will be appreciated for the quality, elegance and luxury they inspire.

Items represented by Noble Gallery are made of natural leather which guarantees their durability and quality. Pumps, boots, thongs, ballet pumps, sandals and bags by Noble Gallery are part of unique collections of exclusive classic fashion lines.

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The new trend spring-summer 2010 collection from Ted Lapidus combines the style of city hustle, the insouciance of evening walks, the ordinariness of the business society and the brightness of mosaic. In this collection you may find a variant for any event – it includes business models for men and romantic models for ladies and a casual variant.

Ted Lapidus attracts with his style, newness of line, originality of cut, as well as with a kind of light carelessness and, at the same time, refinement, elegance and chic. Although fashionable clothing of the spring-summer 2010 collection from Ted Lapidus, undoubtedly, is highly aesthetic, comfort was not forgotten either. Very comfortable and beautiful trench coats are offered by designers to be worn in early spring and rainy summer. The colors are dark as a rule, length is knee-high. The collection range is ready to satisfy both adherents of classical silhouettes and those breaking stereotypes, widening the existing limits and longing for glamour and extravagance.

In conclusion, the spring-summer collection from Ted Lapidus may well be called Deluxe City Wear. 

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EHO by evgheni hudorojcov presents the contrast between black and white, the rivalry between innocence and incandescence, the fight between masculine and feminine, the difference between epatage and refinement.

Based on these plays, the “Diplomat” collection develops specific shapes and structures focused on versatility and adaptability, finally shaping the diplomat that lives in every one of us.