About Giant

Giant Global

Across seven continents and fifty-odd countries, underneath thirty-two of the world's brightest professional cyclists, in over ten thousand retail outlets, and throughout the streets of the world's most populous nations, you'll find bicycles designed and built by Giant, “The Global Bicycle Company”.

For nearly three decades, Giant has devoted itself to the growth of both cycling and cycling culture. Giant has actively participated in the development of cycling, from that of simple transportation to its current popularity as a recreational and sport activity. Giant believes the bicycle brings quality to life, and it takes personal responsibility for improving the cycling experience.

The ability to bring new and healthier lifestyles to customers around the globe makes Giant proud. The Giant name is synonymous with technological innovation and the state-of-the-art throughout the global bicycle industry. It represents a dedication to proving the best quality and most innovative bicycles to its customers.

Behind the Giant name is a unique Global Giant, Local Touch and Total Best Value approach in designing, manufacturing and selling bicycles, and a commitment to not only recreational and competitive cycling, but also the bicycle industry and the environment. Not satisfied with being the world's most widely known bicycle brand, Giant is in constant pursuit of its “original vision” of becoming the world's best bicycle company, ensuring along the way that we are the Total Cycling Solution Provider.

Local Touch

Giant is a global corporation with regional sales and marketing offices in sixty countries; one of the bicycle industry's most extensive enterprise networks. Implementing a unique “Global Giant, Local Touch” approach to the design and marketing of bicycles, Giant has quickly established itself as a leading brand in every key regional market worldwide. Empowering each of its team members to make decisions that are appropriate for their markets, Giant combines the soul and speed of a small company with the strength of a major corporation.

Giant began its overseas expansion in 1986 with the establishment of Giant Europe BV in the Netherlands. The almost immediate success of the Giant brand in Europe prompted the creation of additional localized offices in England, Germany, France and Holland over the following years. In 1987, Giant set up its first North American office, Giant USA, followed quickly by regional offices in Japan, Canada, Australia, and most recently China. Today, Giant Europe and these five regional sales companies make up the Giant Global Group.

While Giant's regional offices provide the collection, analysis and reaction to local consumer and market trends, Giant Worldwide headquarters oversees global considerations such as brand management, product research and development, manufacturing, finance and global marketing.

This “Global Giant, Local Touch” approach provides Giant's regional sales companies and offices with the freedom and autonomy needed to pursue market-specific sales and marketing. For example, Giant Europe and Giant USA each has the ability to sell a different selection of bicycles. In Australia, Japanese consumer preferences are not taken into consideration when designing bicycles and marketing for the local market.

This flexibility has provided Giant with the ability necessary to compete in today's fast-paced markets. Important and timely information on regional market trends, say the expansion of mountain biking popularity in the USA in the early nineties for example, allows Giant to react quickly at a regional level by designing and implementing market tailored products and sales collateral.

Time Line

• 1972: Establishes Giant Manufacturing Co. Ltd.
• 1980: Becomes Taiwan's Largest Bicycle Manufacturer.
• 1981: Establishes Giant Sales Company, Taiwan.
• 1986: Establishes Giant Europe BV, Netherlands.
• 1987: Establishes Giant UK LTD., Great Britain.
• 1987: Establishes Giant Bicycle INC., USA.
• 1989: Establishes Giant Company Ltd., Japan.
• 1991: Establishes Giant Bicycle Co., Canada, Inc.
• 1991: Establishes Giant Bicycles PTY Ltd., Australia.
• 1992: Establishes Giant (China) Co. Ltd.
• 1994: Goes Public on Taiwan Stock Exchange.
• 1996: Establishes European Factory, Netherlands.
• 1997: Establishes Chuansin Metal Products (Kunshan) Co. Ltd.
• 1998: Manufactures 2,840,000 bicycles in a single year.
• 1998: Acquires 30% share of HODAKA in Japan.

Salonul biciclete Giant / DAAC Hermes S.A. importator oficial in Moldova

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